There are two things at play here; the first being that we 'allowed' Paul Pogba to leave a few years ago, so paying anything for him now is seen as an embarrassment to the club - which I disagree with. It's a different regime at the club, different CEO, different manager. So he's just another player and I think he should be treated as such. Secondly, there's the fee. £100m is a milestone that is so obscene it's causing people to freak out.
The influx of TV revenue is now so vast that a £100m fee being broken was inevitable. The jump from the record £55m fee Real Madrid paid for Kaka, to the £80m fee they paid for Ronaldo only days later seemed to be absurd, but that was now seven years ago. Three years ago Madrid upped the record again, to £86m for Gareth Bale. In fact, Madrid hold the last five records, Figo (2000) and Zidane (2001) preceded the three others mentioned here. There isn't much of a jump in the fee when you relate this to the growth in revenue of football clubs in the last few years. When you also consider the selling club being one of the biggest clubs in the world and the player having a significant chance of being sold on, again. The fee becomes actually, quite reasonable.
Pogba is a player that would re-establish Manchester United as a dominant figure in world football, both on and off the pitch. It's a superstar we can pin our marketing on, and he's a wonderfully gifted footballer. If ever a signing could send a message this would be it. Reports are emerging today from Spainish newspaper Marca that Pogba has chosen United over Madrid. That's huge. No we only need to persuade Juventus to sell.
We're heading back to the top. In more ways than one.